Founder

Martha

"From a young age I always dreamt of becoming a professional athlete. Fast forward to 2025 and I’m a professional mountain biker; I’ve travelled the world racing and riding my bikes, I have a bunch of amazing sponsors that support me, and I recently ticked off a pretty big goal of winning the Queen of Crankworx title in 2024. I call that living the dream.

But how did I get from that young girl with a dream, to here? I firmly believe a good part of it came down to the belief I had in myself, I truly believed that I could become a professional athlete. I’ve come to realise that believing in yourself and your dreams is so powerful, which is why I decided to create Lucid. I want to help people realise their dreams, no matter how big or small, start believing in them, and finally achieve them."